Liner Notes

Band Tees Hit the Runway — And They’re Not Look...
From backstage to Balenciaga, retro band merch isn’t just a nod to the past — it’s a flex for the now. These aren’t souvenirs anymore. They’re statements. Vintage band tees...
Band Tees Hit the Runway — And They’re Not Look...
From backstage to Balenciaga, retro band merch isn’t just a nod to the past — it’s a flex for the now. These aren’t souvenirs anymore. They’re statements. Vintage band tees...

Why We’ll Never Call It 'Merch' Again
Merch Is Dead. Long Live the Drop. We’re not here to sell tees with names on them. We’re here to build a wardrobe that listens back. "Merch" is what gets...
Why We’ll Never Call It 'Merch' Again
Merch Is Dead. Long Live the Drop. We’re not here to sell tees with names on them. We’re here to build a wardrobe that listens back. "Merch" is what gets...

From Soundcheck to Streetwear
Welcome to the Backstage Wardrobe You know what the best part of a concert is? It’s not the first drop. Or the last chorus. It’s that moment before the show—when...
From Soundcheck to Streetwear
Welcome to the Backstage Wardrobe You know what the best part of a concert is? It’s not the first drop. Or the last chorus. It’s that moment before the show—when...

What the Hell is Strumwear?
Spoiler: It's Not "Merch" Let’s get something straight—we don’t sell merch. We never will. We sell Strumwear. Not because we’re trying to sound fancy. Because we’re trying to sound accurate....
What the Hell is Strumwear?
Spoiler: It's Not "Merch" Let’s get something straight—we don’t sell merch. We never will. We sell Strumwear. Not because we’re trying to sound fancy. Because we’re trying to sound accurate....

Why India Deserves Better Music Merch?
The Fan Experience is Broken Let’s set the scene. You just got back from a killer concert. Your voice is gone, your camera roll is full, your heart's still beating...
Why India Deserves Better Music Merch?
The Fan Experience is Broken Let’s set the scene. You just got back from a killer concert. Your voice is gone, your camera roll is full, your heart's still beating...

What to wear to Paradise City
Merch is a powerful cultural force, connecting fans to artists and each other through shared memories and identities. Your Guns N' Roses tshirt is more than just clothing; it's a...
What to wear to Paradise City
Merch is a powerful cultural force, connecting fans to artists and each other through shared memories and identities. Your Guns N' Roses tshirt is more than just clothing; it's a...