From Soundcheck to Streetwear
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Welcome to the Backstage Wardrobe
You know what the best part of a concert is? It’s not the first drop. Or the last chorus. It’s that moment before the show—when the crew’s still wiring up, lights are testing, sound is checking. The vibe is raw, expectant, electric.
That’s the energy we wanted to bring to fashion.
TNC is built on the idea that you don’t have to wait for a concert to wear your sound.
We Got Tired of Waiting
No more begging your cousin in the UK to buy a tour tee. No more overpriced imports with ₹1,000 delivery charges. No more sifting through 10,000 fakes just to find one semi-decent fit.
We locked down the real deal.
Official. Artist-backed. India-exclusive.
A Cultural Gap No One Was Bridging
India’s music scene is on fire—from festivals like Lollapalooza and NH7 to independent gigs exploding across cities. But when it comes to fashion for fans, it was a black hole.
Until now.
With 50+ artists, including Tupac, Marley, GNR, and a ton of rising Indian acts, we’re changing the way India wears its music.
The Revolution is Called Strumwear
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Genre-coded collections
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Limited-edition drops
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Fast shipping, zero drama
No random designs. No lazy graphics. Every stitch is synced to the beat.
We’re not selling fandom. We’re amplifying it.
Built for This Moment
Whether you’re headed to a club, a gig, or just your headphone zone—TNC fits are made for the in-between. Not just for the spotlight. But for the afterglow.
Welcome to Strumwear. From soundcheck to streetwear.