About The Noise Culture

The Noise Culture (TNC) is where music meets identity — and you wear the sound you live by.

We’re a fashion and culture platform introducing a new category called Strumwear, genre-inspired clothing rooted in music, not merchandise.

Strumwear captures the rhythm of everyday life and the emotion of your favourite artist — reimagined as everyday fashion.

Official. Exclusive. Authentic.

We’ve partnered with Universal Music Group, and every product is sold under license to Bravado Merchandising.

That means every piece you buy from TNC is the real deal..

The Culture We’re Building

We blend artist collaborations, original genre drops, and our own in-house designs — all tied to music and crafted for people who live it fully.

We reward our community with early access, private drops, and a platform that reflects their identity.

We’re not here to sell to fans.
We’re here to stand with them.

The Noise Culture (TNC) is a brand of Limecrest Ventures Pvt. Ltd.